Why it is essential to have an Environmental Strategy in business…
At Achieving Greenness we spend A LOT of time thinking about the Climate Crisis. We also spend a lot of time thinking about the ways in which businesses and sporting events can all become that little bit greener and start reducing their environmental impact.
And believe us when we say that strategy is the key to success here!
A scattergun approach to ‘Being Green’ really doesn’t work… and neither does just thinking you’d like to be a bit greener…
Many businesses and events think that by simply saying the magic words that they “are committed to becoming more sustainable” means they will magically start becoming greener in their way of thinking and the sustainability of their business or event will increase… without a strategy…
Sadly this isn’t true… we need more than just some magic words and wishful thinking.
With the Climate Crisis in ‘full swing’ worldwide and the global warming limit of 1.5 degrees about to be breached, we need ACTION and we need it NOW.
So, why an environmental strategy?
Any successful business has a business strategy which has been carefully visualized, created, and documented. The business strategy drives the trajectory and the decision making within the business, and is revisited assessed and revised regularly by the business to ensure it remains on course.
An Environmental (or Green) Strategy is no different. It should be considered as part of the overall Business Strategy. It needs to be embedded as a green thread running through the core of the business, joining up all green and sustainable thinking and initiatives.
Where there is no joined up green thinking or strategy, a scattergun approach is often deployed in an effort to become greener as a business.
Now this may lead to a few random ‘green successes’ worth celebrating, but overall, the green successes and achievements will be disjointed and hit and miss, and may end up costing you more money, energy and time than necessary.
So, how an environmental strategy?
The intricacies and practicalities of implementing an Environmental (or Green) Strategy are varied. Environmental impact, sustainability and greenness will mean different things for different businesses and sporting events… it is really important to remember that one size does not fit all, AND you cannot implement an Environmental (or Green) Strategy overnight!
The key to strategy implementation is taking a step back to really understand what the Environmental (or Green) Mission is, then work through what the corresponding goals and aims are.
Once you have this defined you can incorporate into the Business Strategy and Business Model as a whole.
The Mission, goals, and aims need to be achievable, definable, and measurable; they cannot simply be a generic ‘being green’ for example, and need to be agreed and owned by the business before being incorporated into the overarching Business Strategy and Business Model.
So, when an environmental strategy?
A business or sporting event considering its Environmental impact in terms of its own survival and longevity, will be the business that outlasts the majority of its competitors…
The time to start considering an Environmental (or Green) Strategy for your business is now… make sure you don’t get left behind!
By investing in the time now to really think about and understand the overall environmental impact your business is currently having, you will be taking the first vital steps towards implementing a robust Environmental Strategy to be proud of.
An Environmental Strategy really is essential to reduce and improve the environmental impact of your business and sporting event. If you are a business looking for help to take action and implement green strategies and frameworks, then get in touch, we offer bespoke Green packages for all your requirements.
For more green, sustainable tips and articles take a look at our other blog posts, or pop over to Instagram and LinkedIn and check out @achievinggreenness where we provide you with the motivation, evidence, and tools you may need to become greener.
