by Alexandra | May 4, 2023 | Corporate greenness, Greener business, Greenwashing, Sustainable business
Why Corporate Greenwashing is a problem… Greenwashing is a large topic spanning many areas and impacting us in so many ways. In basic terms greenwashing is where companies or groups or influencers use advertising and public messaging to try to ‘appear’ to be...
by Alexandra | Apr 21, 2023 | Be the Change, Greener business, Greenwashing, Sustainable business
Earth Day 2023 It only feels like yesterday that we wrote about Earth Day 2022 and now it is Earth Day 2023 tomorrow! So we are interested in hearing what you are planning on doing to make a difference this time round, and how it might differ from last year… To...
by Alexandra | Mar 9, 2023 | Corporate greenness, Greenwashing, Sustainable business
“Businesses need to take care not to greenwash when promoting ‘Green’ Credentials…” If you haven’t read our previous blogs or newsletters, and haven’t yet heard of ‘Greenwashing’ then we’ll start by explaining it in simple terms… Greenwashing is when companies,...
by Alexandra | Dec 8, 2022 | Greener business, Greenwashing
A simple 5 point checklist to help communicate your business’s ESG and Sustainability without Greenwashing When you are in business and tasked with ‘improving the greenness of your brand’ or you are trying to communicate your ESG initiatives, sustainability...
by Alexandra | Nov 17, 2022 | Be the Change, Greenwashing
“How not to get duped by Greenwashing” Everyday will see us being suckered and duped by some sort of Greenwashing, and most of the time we won’t even realise it! It makes my blood boil when we make a conscious decision to try to do the greener thing, buy...
by Alexandra | Nov 10, 2022 | Be the Change, Greenwashing, Sustainability
“Turning Black Friday into GREEN Friday” This blog focuses on one of our pet hates… Black Friday! With Bonfire Night now behind us, it is the perfect time to give some thought to (and have a bit of a rant about) one of the biggest marketing campaigns of...
