by Alexandra | Mar 9, 2023 | Corporate greenness, Greenwashing, Sustainable business
“Businesses need to take care not to greenwash when promoting ‘Green’ Credentials…” If you haven’t read our previous blogs or newsletters, and haven’t yet heard of ‘Greenwashing’ then we’ll start by explaining it in simple terms… Greenwashing is when companies,...
by Alexandra | Dec 8, 2022 | Greener business, Greenwashing
A simple 5 point checklist to help communicate your business’s ESG and Sustainability without Greenwashing When you are in business and tasked with ‘improving the greenness of your brand’ or you are trying to communicate your ESG initiatives, sustainability...
by Alexandra | Nov 17, 2022 | Be the Change, Greenwashing
“How not to get duped by Greenwashing” Everyday will see us being suckered and duped by some sort of Greenwashing, and most of the time we won’t even realise it! It makes my blood boil when we make a conscious decision to try to do the greener thing, buy...
by Alexandra | Nov 10, 2022 | Be the Change, Greenwashing, Sustainability
“Turning Black Friday into GREEN Friday” This blog focuses on one of our pet hates… Black Friday! With Bonfire Night now behind us, it is the perfect time to give some thought to (and have a bit of a rant about) one of the biggest marketing campaigns of...
by Alexandra | Mar 17, 2022 | Corporate greenness, Greener business, Greenwashing, Sustainable business
Recognising Greenwashing Greenwashing is a pretty huge topic spanning so many areas and impacting us in so many ways that it can become overwhelming if we really start to give it some thought. In basic terms greenwashing is where companies or groups or influencers...
by Alexandra | Feb 28, 2022 | Greener business, Greenwashing
Greenwashing – how it impacts us We’ve probably all seen or heard the term ‘greenwashing’ as it’s been popping up all over the place for the last few years, but we may not really understand what it means or how it can impact us on a daily basis. The topic of...
